The enlightening thoughts about design would inspire future generations and shine through one design revolution after another.

  Taking Shenzhen as a showcase, Global Design China Power Design Exhibition focuses on displaying the most milestones and representative products, revealing the relationship between design innovation and industrial change and showing the changes and trends of design. It is also a visual feast of design innovation, which presents the progress of how China's industrial design empowered industries, and shows the design of Shenzhen and China power.

Conversation: the power of former times

  For the past hundred years, designers and artists had visions for industrial design. They had embraced the industrial age, pursued extreme functionalism, and sought inspiration in change and practice in life. Design trends and changes have either emerged in a new way, or evolved in a subtle way.

  This time, let's go through time and space, touching those great souls in the centuries of drastic changes, completing a journey to trace the development of the world's industrial design, and obtaining the power to move forward in real life.

Preface: time and momentum

  The chapters "Exploring the Origin", "Urban Empowerment" and "Industrial Engine" show the past and the future of China's industrial design and SIDA’s missions and efforts from the dimensions of mindsets, industry, technology, city and humanities, building the core of the spirit of the times in design.

  Through gradual exploration, we can see the power of opening up and market economy, the power of Shenzhen culture, and even the power of Chinese design. The pioneers of Shenzhen's industry have been tenacious and courageous, and together they have condensed the profound and unique "Shenzhen spirit."

Good Design Exhibition

  In the 15-year history of the “City of Design”, Shenzhen, as a window for the world to see China, has gathered and absorbed the world's creativity, and combined it with China's unique culture, economy and social development concepts. In the infinite links between mindset and concept, industry and technology, city and humanity, it has constructed new thinking about China's industrial design responding to the world with design, and presents China's power bursting out from China's design innovation.

  It exhibits cases of Shenzhen design promoting to the world and empowering various regions, showing the results that Shenzhen being the "City of Design" how it works as a pioneer and become a demonstration, and collaborates with various regions for development.

Moments: Newspapers and Magazines

  Following newspapers and magazines, we see the solid foundation laid by the pioneers of industrial design in the past. Browsing through the outstanding exhibits, we feel the vitality of modern industrial design.

  During the 15 years of the “City of Design”, China's industrial design has been flourishing in development. SIDA, as a witness and facilitator, has continuously broadened the boundaries of China's industrial design, and guided us in the exploration of the unknown.

  The stories of the witnesses also need to be written and remembered. In these moments, we can see every step SIDA has taken in exploring the road of industrial design development. Let's go through the past achievements and look forward to the future.

  Global Design China Power Design Exhibition shows the development of industrial design in the world and China, standing firm in Shenzhen and radiating its influence across the country. SIDA has served as a hub to build a bridge for communication between the world and China, connecting the past and future design.