In the autumn of 1990, I came to Shenzhen from Yueyang, Hunan to find a dream without distractions or rebellion. It has been 32 years in Shenzhen. If you draw a portrait of Shenzhen that has passed the age of confusion, Shenzhen is like a creator that has faith in innovation and advocate creation, and is willing to share. It can start from 0 to 1 and start from scratch at any time. It dares to be the first in the world and the demonstration of the tide. This is Shenzhen.

I am glad to have spent my best youth in this city and became a part of it. I remember in 2008, Shenzhen became the first city in China to be awarded the title of Design Capital by UNESCO, and that was also the year in which we witnessed the birth of Shenzhen Industrial Design Industry Association (SIDA) and the team's great wish to "make Chinese Design visible to the world".

This year is the 14th year of SIDA's establishment and the 24th year of industrial design development in China. SIDA took over the courage of “Dare to be the first” from Shenzhen’s pioneers and led Shenzhen design enter 100% Design London as well as Florence design week, which promoted Shenzhen and Helsinki to become sister cities. Sino-Finnish Design Park was also founded. SIDA has organized and hosted high-end international industry events such as the Shenzhen Main Venue of National Entrepreneurship and Innovation Week, Shenzhen International Industrial Design Fair, the 3rd UNLEASH Global Youth Innovation Training Camp and China (Shenzhen) International Industrial Design Festival, attracting many internationally renowned design institutions to settle in Shenzhen and leading global creators to gather here. In the countless explorations from 0 to 1, each time there is no shortcuts, but to pour your heart, your mind and your soul. When I see that Chinese designers can publish their works without going abroad; when I see that the World Design Organization has revised the definition of industrial design through our unremitting efforts; when I see that design transforming from works to products and from products to commodities, which is driving the transformation and upgrading of China's manufacturing industry with great potential, I know that in this visionary city, everything is worth being expected and miracles can be written. Nowadays, the air in Shenzhen is filled with the smell of innovation, and every small corner hides design energy. Shenzhen is blossoming with the light of the city that dares to be the first in the world from the world's factory to the design capital and from the city of cottages to the city of creators.

See Shenzhen through design. See China through Shenzhen. With Shenzhen as a model, China's industrial design has never stopped making a difference, and will guide the development. SIDA has also taken the mission of pioneering to demonstrating, going from special zones to Hebei, Shandong and Jiangxi. The number of Goldreed International Industrial Design Award application broke the world record. Whether it is HIDC (Hebei Industrial Design Innovation Center) in Shijiazhuang or Xiong'an’s XIDI (Xiong'an New Area Future Industrial Design Institute), QIDC (Qingdao Industrial Design Innovation Center) or JIDC (Jiangxi Hongpin Innovation Design Center) in Jiangxi, each carrier we have created has become a powerful support for local transformation and upgrading and changing the concept of innovation. We have opened a window for more cities with Shenzhen design and Shenzhen wisdom, through which the world will see more innovation, growth and imagination of Chinese design.

The year 2022 is another important milestone for SIDA. With the holding of the third general meeting of SIDA, I was elected as the chairman and ushered in a new mission. In Shenzhen, driven by two districts, we have to empower design for the city with higher standards and a bigger picture. Leading the industry to become a "design beacon" is our goal. "The New Design Dynamic" is the original intention, "Harmonious in Diversity " is the pattern. Globalization, platforming and branding is our strategy. Be at the forefront of the tide. Be a leader. Be at the forefront of the times. Let SIDA become a platform for growth and prosperity, and witness more design sprouting and growing!

Time is a great author who can write the ending of the future. I firmly believe that in the future, in the era of everything connected, the whole city will become a huge design center, and everyone in the city is a designer designing for a better life and for a promising future!