Since 2013, Niels Clausen Stuck has been leading the cross-disciplinary Interactive Experience team as Executive Director. Since 2016, as Global Director of the Interactive Experience team, he has been responsible for the management and coordination of the Interactive Experience team in Designaffairs in Munich, Erlangen and Shanghai offices. Niels takes the design of innovative products and services as its mission and attaches great importance to providing a clear added value to both users and the company. He focuses on unlocking the potential of new technology and using it to create new interactive experiences that help build brands. He has over 14 years of experience in user-centric product design, design thinking, innovation and strategic consulting. With over 10 years of working experience in design firms in Germany, Denmark, the US and the UK, international perspective and extensive knowledge, Niels leads the team successfully solve strategic problems with designaffairs design thinking.