Cube Design is headquartered in Sydney, Australia, and is now also based in Shenzhen, China, providing high-quality industrial design and product engineering services to international customers. Paul Cohen, CEO of Cube China, has more than 30 years of design experience and has designed and developed products all over the world, such as Breville household appliances, Vodafone mobile phones, Energizer 3-in-1 flashlight, Johnson & Johnson dental floss, Electrolux, etc. The Design of their products are full of creativity and have been involved in household goods, electrical appliances, sport fashion, electronic equipment, packaging and medical equipment and other industries.

Paul founded Cube Design Australia in Sydney in 2000, and Cube Design China in Shenzhen in 2004. He has developed Cube into an international enterprise with customers in many countries.

In 2003, Paul designed a unique design for Bang & Olufsen in Paris. His simple yet elegant fireplace has been featured on the covers of many magazines including Vogue, Belle, Houses, Wallpaper .

Since 2004, Cube has cooperated with Breville Australian. A series of home appliances designed by Paul have been sold to Philips in Europe, Pork in Russia, Williams Sonoma in the United States and others companies in 22 countries. All home appliances are processed and manufactured in China. Among them, the Ikon kettle is the most successful and always sells well all over the world, with an annual sales of more than one million pieces.