Founder and Chief Creative Officer of ORACLE Creative Design

Founder and CEO of IPUN Yichuang Union

Council member and visiting professor of Nanjing University of the Arts;

Founder of ORACLE Creative Design Scholarship.

A practitioner of commercial aesthetics in the new era of consumption. The first to advocate the design concept of "minimalist but extraordinary". He adheres the spirit of original design, focuses on the commercial thinking of design, and always takes the marketability of products and the development of strategy of brands as the indicator to measure the value of design and interprets brand and business with new design idea. He has won three major global design awards (Red Dot Award: Best of the Best, IF Design Award and IDEA) and nearly 100 international design awards. The value of his designs have created hundreds of billions of RMB.