The New Design Dynamic, Harmonious in Diversity. The design is bond to pursue new dynamic. New design dynamic is the core value of each designer. New dynamic prospers harmoniously in diversity, and diversity flourishes from new dynamic.

Design Empowers the City. Design itself is an active energy, which thrives to present a unique city impression. Design empowers the city to be more humane and visionary.

Make Chinese Design Visible to the World. Since its establishment, SIDA has aimed to be the promoter of industrial design, and led the industry go out and bring in, making frequent voices on the stage of global design and innovation. By 2019, SIDA has successfully organized China (Shenzhen) International Industrial Design Festival for 12 consecutive editions and Shenzhen International Industrial Design Fair for 8 consecutive editions. Since 2011, SIDA has led Shenzhen design delegation make its debut in 100% Design London, which is also the debut of Chinese design companies in the fair. In 2012, SIDA was invited to organize Chinese design delegation to attend IDSA International Design Conference. In 2014, SIDA organized the first Shenzhen-Hong Kong Biennale of Design to promote the development of Shenzhen-Hong Kong clusters, to build an international cultural and creative center, to forge the influence of Chinese design, thus promoting the integration of design economy with industries, urban and social development.

Connect Maker Clusters and Insert Innovation Momentum. Since 2012,we have been promoting the link between industrial design and creators, taking the point-line progressive development path as a grip, and introducing the MIT Bit and Atomic Research Center to co-sponsor the establishment of Shenzhen Open Innvation Laboratory; In 2015, SIDA began to organize National Mass Innovation and Entrepreneurship Week and Shenzhen Maker Week, which has helped Shenzhen win worldwide respect. Premier Li Keqiang also praised it as Beyond Expectation and out of Imagination when he visited National Mass Innovation and Entrepreneurship Week in 2016. In 2016, SIDA organized FabLab12 in Shenzhen which was the first introduced in China to promote FabLab2.0. In 2017, SIDA organized the Opening Ceremony of Shenzhen BIT-MSU University, which has been highly praised by Central and local officials. In 2018, SIDA organized Special Meeting of High-level Dialogue Conference between the CPC and the World Political Parties, to promote the forging a community of shared future for mankind. In 2019, SIDA organized UNLEASH (A Global Innovation Lab for the Sustainable Development Goals), contributed Shenzhen Power to the UN SDGs. In December 2019, SIDA co-organized the High-level Seminar on‘Digital Government’ for Shenzhen to Build a Demonstration Pilot Zone for Socialism with Chinese Characteristics, and further promoted the construction of Shenzhen Smart City and ‘Digital Government’.

Empowered with Design, Driving Industry Transformation and Upgrading. Since 2008, SIDA has initiated Shenzhen Institute for Innovation Design, Sino-Finnish Design Park, Young Entrepreneur Center Taiwan Straits, Shenzhen Open Innovation Lab, the first Industrial Design IPR Station in China, Hebei Industrial Design Innovation Center, Dingzhou Industrial Design Innovation Center, Qinghuangdao Sino-Swedish Design Park, Jiangxi Red Products Innovation Design Center, Xiongan Institute of Industrial Design, Qingdao International Design Center and China Industrial Design Collaborative Innovation Platform, to drive the transformation of regional industries and promote urban upgrading and innovation.

Propose Re-definition of Industrial Design and Issue of Supporting Policies for Industrial Design. SIDA took the lead to recommend World Design Organization (WDO) to redefine industrial design: Industrial design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services and experiences. SIDA also promoted Shenzhen to take the lead to issue ‘Measures on Accelerating the Development of Industrial Design’ to lay a solid foundation for the vigorous development of the whole industry in 2012.

Adopt a Progressive Model from Seeding (0 to 1) , Incubation (1 to N) to Acceleration (N to N +). SIDA has first connected industrial design and maker group, inserting new energy. Since 2012, Maker Committee has been set up to focus on maker and industrial design through progressive path from seeding , incubation to acceleration. Seeding in FabLab Shenzhen brings ideas into prototypes; incubation in Sino-Finnish Design Park provides one-stop services for makers and start-ups; acceleration in SIDA brings these hardware start-ups to the market via overseas crowd-funding channels and R&D solutions, finally connecting with global ecosystem, thus consolidating Shenzhen edges in intelligent hardware development and manufacturing, escalating the industry to high level prosperity.

Make Shenzhen Design from Serving the Greater Bay Area to Serving Economic Zone. From Shenzhen to Shenzhen-Hong Kong-Macau Greater Bay Area, from Greater Bay Area to Beijing, Tianjin, Hebei and Yangtze River Delta, with design as the core driving economic development of industrial chain, SIDA leads the export of Shenzhen design development model to Hebei, Qingdao and Jiangxi, setting up Hebei Industrial Design Innovation Center, Future Industrial Design Institute of Xiongan New Area, Qinhuangdao China-Sweden Design Port, Dingzhou Industrial Design Innovation Center, Jiangxi Red Product Innovation Design Center, Qingdao Industrial Design Innovation Center and other innovation design platforms. SIDA builds a cross-border industrial ecosystem, creates a super design empowerment platform, and drives industrial upgrading in Beijing, Tianjin, Hebei and the Yangtze River Delta economic zone.